Food ordering and delivery apps have been at the peak of their popularity last year. They’ve never had a lack of demand, but now, during the lockdown, delivery apps turned into survival tools for lots of people. According to statistics, 60% of American consumers order delivery or takeout once a week or more.
Statista predicts that by 2024 the estimated revenue from this business segment will comprise 96,864,4 million USD. We are talking here only about Platform-to-Customer Delivery Apps. If you hesitate whether it is reasonable to create demand-driven delivery apps – it surely is. Here we will shine a light on how they work and what their key features are.
Benefits Of Demand-Driven Delivery Apps
Two major criteria to consider while developing and running a modern Delivery App are how fast they work and how convenient they are. These are two principal reasons people prefer food ordering to cooking. Besides, there are some more benefits:
– Speed. The strongest argument in favor of delivery services. The vast majority of users choose to pay a little more for getting their order delivered a little faster. You usually get your delivery from restaurants within an hour. Fast food and pizza places offer to do it for up to 30 minutes. If the delivery person comes late, you have splendid chances to get your order for almost or free. Delivering the goods from supermarkets and shops takes 1-2 days at most.
– Convenience. The intuitive and user-friendly interface is everything. Starting with the menu and ending with placing an order, processing payment, and tracking the delivery. Because of this moment, a lot of restaurants, especially small ones, opt for third-party apps. It eliminates the need for them to take care of the logistics, delivery itself, hiring people, and managing their work – the entire layer of micro-management.
– Cost. The idea of an on-demand delivery model is in all transportation issues being provided only by third-party delivery services. It’s a quick fix. 80% of surveyed businesses confirm it is a more beneficial option for them than to adjust the food delivery by themselves.
– Transparency. Being able to check the feedback, you can determine whether a particular restaurant or store is clearly what you are looking for and how the specific delivery services work. The business gets suggestions for improving service and making it maximally client-oriented.
One of the essential features to consider is the mobile-first user experience. The web version is desirable but secondary or may work only for particular interfaces (Admin). Mobile applications allow people to place orders anywhere, even on the go, do it quickly and as conveniently as possible. You can set the order from a bus, while at friends`, or just don’t have your laptop with you right now.
How to Build: Key Features and Capabilities
Let’s take a look at the model of food delivery. Creativity is commendable for its development; it definitely plays in your favour. However, there are some core things to keep in mind.
First, what types of users will be there, and what functionality is essential for each of them. Usually, you have:
Having this, understand all their needs, preferences, and behaviour. Furnish the functionality that suits most of them, ideally – all.
Let’s dwell on each interface in more detail.
App For The Client
Convenience is a key point here. The client needs to find a restaurant, look at the menu, choose the dishes, order, pay, and then say how delightful it was.
That is the very first thing a person does after downloading the app. Provide your users with a chance to do it fast, given that many of them may want to place an order immediately after installation. Therefore, allow them to provide you with only the basic data and to complete the profile later. Use push notifications to remind them about it the next day.
Be sure you gave your user a chance to create an account during or after completing an order list. It means they can see the menu, choose what they want, add items they’d like to order to a cart, and then – create an account without losing these items.
For assuring safety, implement SMS verification. Entering a confirmation code automatically verifies an account.
An option to register via social media profile doubles the odds of creating a client account.
A functional search page helps clients to get exactly what they want. Use filters: sorting by location, price, cuisine, delivery time, and other criteria you deem relevant to connect with food ordering.
Here you have plenty of room for imagination, as you can focus on specific customers, on a particular food, or the delivery zone. Or, following the example of GrubHub, you can include a maximum number of restaurants in the largest potential area, where you can ensure delivery.
Review of Restaurant
To decide, the client, for sure, wants to check reviews, pricing, specifics, and so on. Key data such as working hours, delivery terms, and take-out options must be here with no discussion.
If there are news, announcements, or special offers, this is where a restaurant places this information and notifies users about updates.
The possibility to create an order list from several places instead of making many separated orders from various restaurants significantly increases the level of customer loyalty.
The same applies to scheduling food delivery for a particular time in the future. For example, you are holding a party tonight. You can place an order while having breakfast, set the time, and come back from work with no hustle.
A non-contact delivery became a new vital option during the lockdown. It requires a non-cash payment and leads us to the next feature.
Security is first in payment. Integrate reputable payment systems like PayPal, Apple Wallet, or Stripe into your app. They are simple and apply high safety standards.
Ensure the availability of various payment options, including promo codes and gift vouchers. Send bills via email or make them downloadable as pdf files.
Info About the Delivery Person
Having some contact information reduces the chances of mistakes and makes communication easier. No need for much data, provide only the name, phone number, and current location.
This page may also include a chat for instant communication between a courier and a client for situations like “I am hanging in, wait for 5 more minutes, please”, “the doorbell is out of order” and so on, and so on.
Having the entire history of all orders increases the likelihood of re-ordering. While making a new order takes time, it can be easier to order something you have already enjoyed. It works perfectly in situations “I would like something, but I do not know what”.
An hour or two, or the day after delivery, is a good time for sending a request for feedback. Make it non-time-consuming. Ideally, ask clients to appraise how much they liked/disliked the dish, packaging, and delivery separately. Doing this, you provide the restaurant and the delivery services with the data they want.
These are the key points. Outside of them, set up notifications, add an option of a loyalty program, and the like.